Good PR can be about being brave enough to try and build positivity out of adversity.
So today, as the world continues to come to terms with the death of cultural icon David Bowie from cancer, I make the following plea:
Mourn his passing but vow to make a difference.
You can be a Hero. Even just for one day.
If everyone who is shocked, saddened or stunned by his death gave a quid or two to cancer charities, that would boost research and support projects by millions. Cancer Research, Macmillan, Maggie’s Centres, Marie Curie – there’s no shortage of deserving causes.
If you are rushing out to buy the great man’s recent album, or stock up on his back catalogue, think about buying from companies like Rough Trade who are donating all Bowie-material profits to Cancer Research in January.
On a practical level, you can be a hero by doing simple things. Like looking after yourself and those around you.
If you are at all concerned about your health, see your GP. Prolonged coughs, unexplained lumps, dizziness, blood in your poo or pee. Anything unusual #GetChecked!
Do you give blood? If not, if you can, then please do it. It’s so important, not just for cancer patients but for newborn babies, new mums, accident victims etc.
If you’re young enough and fit enough you can also join the stem cell and bone marrow register via Anthony Nolan Trust.
Let’s make a positive out of a negative. And be Heroes. For as many days as we can!